One of the most common and yet so infrequently used powerful tools in the development of a strategy. Whether developing a sales or marketing approach, launching a new product, running a public works project, or virtually in any development arena, by assessing your starting environment through SWOT and then crafting a resulting strategy which offers the highest degree of probability of success, seems too obvious not be massively adopted.

In this short video I cover the fundamentals of SWOT and TOWS. Trying out the use of synth voice to see if it adds additional clarity or is disruptive – feel free to provide comment below.